1. Choose the Right Keywords
Don’t try to rank for super-competitive terms at first.
Do this:
- Use tools like Google Keyword Planner, Ubersuggest, or Ahrefs (free versions work)
- Target long-tail keywords (more specific, less competitive)
- ❌ “shoes”
- ✅ “best running shoes for flat feet”
Tip: Look for keywords with moderate search volume and low competition.
2. Create High-Quality Content
Google ranks content that best answers the user’s question.
Your content should:
- Fully answer the search intent
- Be longer and more helpful than competitors (but not fluffy)
- Use headings (H1, H2, H3)
- Include images, examples, or step-by-step instructions
Rule of thumb:
Write for humans first, Google second.
3. Optimize On-Page SEO
Every page should be optimized properly.
Checklist:
- ✅ Keyword in the title tag
- ✅ Keyword in the URL
- ✅ Keyword in the first 100 words
- ✅ Meta description that encourages clicks
- ✅ Internal links to related pages
- ✅ Image alt text
Example title:
How to Increase Google Rankings in 30 Days (Beginner Guide)
4. Improve Website Speed & Mobile Experience
Google prioritizes fast, mobile-friendly sites.
Fix this by:
- Compressing images
- Using a fast hosting provider
- Enabling caching
- Making sure your site looks good on phones
Use Google PageSpeed Insights to test.
5. Get Backlinks (Very Important)
Backlinks = votes of trust.
Safe ways to get them:
- Guest posting on blogs in your niche
- Creating shareable content (guides, stats, tools)
- Reaching out to websites that mention your brand but don’t link
- Listing your business in trusted directories
❌ Avoid buying spammy links — Google can penalize you.
6. Optimize for Search Intent
Ask yourself:
What does the user really want?
Examples:
- “How to” → step-by-step guide
- “Best” → comparison or list
- “Near me” → local SEO + Google Business Profile
Matching intent = higher rankings.
7. Use Google Search Console
This is free and powerful.
You can:
- See which keywords you already rank for
- Improve pages stuck on page 2
- Fix indexing and technical errors
Quick win:
Update pages ranking positions 8–20 → easiest path to page one.
8. Be Consistent & Patient
SEO is not instant.
Typical timeline:
- 1–2 months: improvements
- 3–6 months: page one potential
- 6–12 months: strong authority
Consistency beats hacks.
